owner | Agent
I want my customers to be life-long friends.
Steve Redd, owner of Redd Summit, has used the program for years to benefit his ranch’s bottom line and risk management goals. With a ranch on big country in the dry west he understands perhaps better than anyone how PRF insurance can be used to benefit ranchers.
“I’ve been through the dry years and wet years; I deal with the BLM, Forest Service and other agencies. I get how challenging it is to manage risk on a cattle operation. . . it can be a very fine line, and I’ve come in south of the profitability line many years. I love showing my neighbors how good this can be for them. I cannot, and absolutely will not, help anyone sign up for a policy that I personally wouldn’t sign up for. I need it to be heavily stacked in the ranchers favor or I will not do it! I want my customers to be life-long friends.”
Steven M. Redd
Steven M. Redd was raised as a fifth-generation rancher on his family’s operation in La Sal, Utah. It was there that he learned the value of hard work and got to know the big-hearted people who drive the ag-industry forward. At first the PRF insurance program looked “too good to be true” but after using it for years on his family’s operation, Steven learned that the program adds value and helps better control the risks associated with drought. It is Steven’s mission to share the benefits of the PRF insurance program with other ranchers in the community.
Brooke White is a fifth-generation Arizona rancher. Her experience in ranching started in Arizona and has included New Mexico, Colorado, Wyoming, Montana, Kansas, Oklahoma, and Texas. Brooke knows just how difficult and volatile ranching in the dry western states can be. For this reason, she reluctantly listened to a presentation on the Pasture, Rangeland, and Forage insurance program. After giving the program a shot, Brooke feels that PRF insurance has made a huge difference in her family’s operation. This program is a blessing that she would like to share with other ranching families.
Charles Redd is a fourth-generation rancher, raised in La Sal, Utah. He’s been in the ranching business for most of his life, raising cattle in Utah, Colorado, Kansas, and Nebraska. Charles has experienced the ups and downs that come with ranching in the dry western states; the PRF insurance program has helped Charles personally by replacing income that has been lost through dry spells. After utilizing this program throughout his own acreage, Charles wants to share it with others who experience the same struggles he has.
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